A day ahead of UFC 121, Milwaukee announced that they had stepped into the ring with Cain Velasque. The timing of the partnership was just right, as quite a few people saw his new Milwaukee-emblazoned shorts as Velasques absolutely destroyed Lesnar.
The partnership will extend throughout 2011, with distributor appearances across the western and southwestern USA in the works.
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DAVID REYES
A very smart calculated move by Milwaukee…. I’m impressed.