Festool has launched a new Limited Edition Summer 2024 Systainer tool kit, featuring a selection of gear that will elevate your downtime experiences.
Put down your woodworking tools and prepare for next-level grilling gear.
Every true Festool fan needs more ways to show off their brand loyalty and high level of discretionary spending. You’ve already got a pair of Festool flip-flops that leave the brand name in the sand, now what?
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Introducing the Festool branding iron, which for the first time lets true fans everywhere burn the tool brand’s name into their meat.
Here’s a look at the new Festool branding iron.
Festool’s new Limited Edition 2024 Summer Systainer set comes with a branding iron, spice shaker, apron, Yeti Rambler Colster can cooler, and a blue Systainer tool box with American flag T-Loc latch.
There’s a Canadian version as well.
I’ve seen promotional grilling tools before, but a branding iron?
Did I miss a TikTok trend?
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How about a burger or patty flipper? Tongs? Maybe Festool figures you’ve already got those.
You can pick up the newest Festool grilling tool and accessory kit for $199.
Price: $199
Festool… because they know fans will buy anything.
Is the branding iron intended as a conversation piece? Did Festool commission a branded iron to use in marketing photos and then decide to contract a bunch more for the promo tool sets?
Or are they hoping it produces reactions similar to mine to get people talking about the brand?
Festool’s $99 Limited Edition swag bundle from last October is still available.
I’m wondering if the Festool Summer promo set will sell out quickly, or if it too will still be available 6 months later.
In 2018, Festool launched a knife and cutting board set, which looks to still be available in some parts of the world, and a painter’s multi-tool for $10.
It’s not uncommon for Festool to launch unusual promotional items.
But a branding iron?
Personally, I think the can cooler and grilling apron are perfectly fitting for a summer swag bundle set. I don’t see a use for the spice shaker, but maybe others could use it for custom seasoning mixes.
Maybe I’d feel differently if the branding iron left a cool pattern on steaks, rather than just the Festool brand name.
Let us know what you think!
PSA: Brand your meat, not your friends.
Rog
This is the cringiest thing that has thinged.
John
Nah, there’s a lot worse out there. This is harmless for fans.
Barry
Grown man worrying about how others spend their money is even more ‘cringe’
Stuart
When I think “cringe” in the tool world, Bosch always come to mind first for calling their 2-in-1 impact driver “THE FREAK.” Bulldog? Brute? Profactor? Those are fine. But “FREAK?” Still “cringe,” even now that they seem to have finally realized it.
I don’t see the branding iron as cringe. It’s definitely bizarre in an amusing kind of way.
If someone can use everything else in the kit, the branding iron can be a novelty. “Okay, I’ll stop talking about Festool.” *serves up Festool-branded food.”
Eric
Bosch had a whole line up of those names for a bit, but I think they dropped it pretty quickly.
Rx9
I remember posting about that when those goofy bosch tool names came out.
I genuinely think the majority of people who work in advertising are deliberately out of touch with a huge portion of the population.
BigTimeTommy
That doesn’t seem to be what they are doing. Maybe you’re being insecure.
Robert
The real reason for the branding iron is obvious. To use on critics of Festool.
Steve
Actually, I was thinking it was a test to see who is the biggest Festool fan. I’m willing to bet someone brands themselves.
frobo
It never ceases to amaze me how much money people will give to companies for the privilege of doing their advertising for them.
Jared
I feel the same, but it doesn’t bother me if some people are fans of particular tool brands. Even if it’s not your thing, a Festool-branded steak might be kind of funny to serve someone.
However, TWO HUNDRED DOLLARS???
That seems outlandish. If it was $20 – even $35 because it’s “Festool”, it would seem like a fun gimmicky joke. For $200 you REALLY have to be into it.
Stuart
The whole set is $199. They didn’t release prices for the individual parts yet.
Jared
Oops. I obviously wasn’t paying enough attention.
I don’t know that I’d call that good value, but it’s a lot better than $200 for a branding iron.
Kyle
Pretty sure that makes this the cheapest way to own a Festool.
fred
It seems even more so in the fashion industry. Some brands (Louis Vuitton comes to mind) like to use their logo multiple times as part of their design. Some customers seem to appreciate this as a fashion statement or possibly to show that they can afford a luxury brand. I’m just as happy wearing clothing that makes less of a statement about its manufacturer – but can see that appeal that this sort of marketing ploy may have for others.
Art
Remember the Festool $150 sander promo? Pepperidge Farm remembers.
IronWood
Stand by for the Festool summer sausage and cheese board.
Will
Yikes, this company has the strangest promo stuff for a tool brand. Flip flops, a branding iron, cheese board. Do they sell press on fingernails or sparkplugs with their logo?
mark
PRESS ON NAILS HAHAHAHA man you cracked me up with that one! 🤣
TomD
I’m trying to meditate on what my reaction would be to getting FESTOOL branded meat at a barbecue …
Then again Milwaukee has https://www.milwaukeetoolswag.com/category/130 which I’ve actually ordered from (when they had the kids clothes) but it’s pretty clear that it’s mainly meant for trade show and other salespeople to buy.
FESTOOL branded meat at a barbecue outside a store where they sell it as a promotion? That makes a lot more sense. I wonder if they just ordered more knowing they’d be able to sell them to fans?
Jared
Don’t you think you’d smirk? That’s what I envision. Maybe some eyerolls? I can see it coming off as an amusing joke. .
Jason
If the systainer had a molded tray to hold hot dogs in buns and a spot for a cup holder then that would be impressive.
Jay
This is weird, I like the couple of Festool items I own, but it’s marketing department is doing some weird stuff between this and the flip flops…seems like a joke
mark
It’s so strange. I own zero festool but this has just become fun at this point to see what ridiculous stuff they put out as swag promos. Like they must just laugh at their ideas and then be like “yeah that one was really funny let do it”. I certainly laugh.
It’s like they don’t even want to convince people to buy them, they are just like “yeah we really did put that out hahahaha”
Nathan
Uhn. Couldn’t you also use the brand on wood?
Stuart
It’s included in a grilling-focused product ensemble, and advertised with images of a branded steak.
I figure they would have shown off product application examples if it was designed for use on leather, wood, or any other non-meat material.
Michael F
I have a Wera driver handle bottle opener. I guess this is kind of in line with that?
John
Grown men getting their panties in a wad over a promo type items.
No one is forcing you to buy this stuff.
blocky
Festool panties– take my money!
John
Festool panties, now that’s funny!
fred
Exactly. I see this as one of those “whatever floats your boat” sort of thing. Is it good marketing? I don’t know – but it got the attention of a well-respected tool blogger (Stuart – Toolguyd) and this post will surely garner some attention on the Internet.
BTW – at one time it was pretty hard to distinguish one brand of power tool form another – when looking at them from a distance. In the 1950’s many (possibly most) power tools had metal (steel or aluminum) skins – sometimes bright polished or painted grey to be non-reflective. At several yards away – a Skil saw looked pretty close in appearance to one from B&D , Stanley, Porter-Cable or Milwaukee. You had to get closer to read the logo or raised letter of the name. Once plastic handles – then entirely plastic skins came into use (starting for purposes of double electrical insulation) folks started adopting color schemes (e.g. Milwaukee red, B&D orange etc.) . Today if you are a regular tool user – unless you suffer from severe color blindness – if you can see a tool – you likely know its manufacturer (e.g. Yellow for Dewalt, Red for Milwaukee, Teal for Makita etc.) if it was produced by one of the major brands. That color branding is part and parcel of the manufacturer’s sales strategy and is defended in the marketplace to prevent would-be competitors from adopting the same color scheme.
Stuart
Festool has had some wins in the merch department, and this one’s humorously puzzling. I’m enjoying the bizarreness of it. Nobody’s carrying torches and pitchforks over it.
Besides, it’s not like the brand’s doing much else these days that’s worth talking about.
BigTimeTommy
No one is getting their “panties in a wad” bud they’re just noticing yet another stupid overpriced Festool marketing tchotcke.
MM
An more importantly, they’re answering a question that Stuart posed to the readership. The close of the article tells us to post what we think. Nobody is getting upset, they’re sharing opinions as directed.
Adam
They want you to brand your wood projects 😂
Mike
I’m just imagining some hipster marketing team asking themselves what other non woodworking items can we brand?
“How about a brand?”
“Huh?”
“You know, like a cattle brand, for your steak!”
“Oh yeah, so ironic!”
That or they’re just trolling Etsy looking for ideas.
I think branded items that don’t fit into your normal product range are weird, unless they’re free. I just don’t see paying extra for branded hats, tee shirts, flip flops, etc. I get that it’s fun for some people, to each their own.
Festool’s history of innovation is impressive: track saws, domino, superior dust collection and lots of thought on ergonomics (what else am I leaving out?). I’ve gotten to some of these products and features through other manufacturers, so I am grateful to Festool.
What are the ground breaking products Festool has introduced lately?
I know they have a mature and wide ranging product line that continues to evolve, but are they out of revolutionary ideas?
Rx9
If their marketing team is on etsy or worse, pinterest, they are completely disconnected from the end user and probably need to be sacked.
Nathan
I think the flag like latch on the box bothers me most of all. Like a false advertisement
avi
The meat brand may have missed the mark in my book, but the circular saw pizza cutter is awesome, way better than the screwdriver handle bottle opener, and if it is actually big enough to hold properly with two hands, I just might waste my money on it
Tool Junkie
And here I thought we’d gone back in time, to April 1st…
Jason
How’s the dust collection?