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ToolGuyd > New Tools > Timberland PRO Launched New Women’s Workwear Collection

Timberland PRO Launched New Women’s Workwear Collection

Aug 25, 2023 Stuart 10 Comments

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Timberland Pro Women Workwear Collection in Construction

Timberland PRO has announced that they’re expanding their women’s collection with new performance-driven workwear apparel, complementing their existing women’s footwear.

New Timberland Pro women’s workwear was introduced this month, and additional styles will be released throughout the Fall 2023 season.

Timberland Pro Women Workwear Collection in Workshop

Timberland says that the new Pro women’s apparel collection is built to work as hard as the wearer and deliver maximum comfort, durability, and performance for the rapidly growing skilled trade market.

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They add that the new workwear was developed for women in industries like agriculture, construction, manufacturing, welding, woodworking, and more.

Timberland Pro Women Workwear Collection in Heavy Equipment Maintenance

The line will feature 12 styles, such as:

  • Bibs
  • Utility pants
  • Jeans
  • Hoodies
  • Jackets
  • T-shirts with weatherproof technologies

The new core styles will include:

  • Gritman bib overalls
    • 1 color, 3 lengths, 7 sizes (XS-3XL), $120
  • Hypercore insulated jacket 2.0
    • 2 colors, 6 sizes (XS-XXL), $200
  • Duck double front utility pant
    • 2 colors, 3 lengths, 8 sizes (2-16), $100
  • Core cotton long sleeve t-shirt
    • 5 colors, 6 sizes (XS-XXL), $25

Pricing will vary, I included examples from their website above.

Discussion

Timberland Pro looks to be off to a good start.

There are many women in the trades. At a media event once, the topic of workwear came up in a lunch break conversation, and an experienced contractor expressed how companies were underserving her needs. With a dearth of options, she took to wearing men’s workpants, as lines marketed towards women were too thin and kept ripping.

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I checked their pricing, to see how the women’s workwear compared to the brand’s options for men, and the pricing was comparable on the bibs and pants. I couldn’t find a comparable men’s jacket. The women’s long sleeve t-shirt is less expensive – the men’s shirts cost $5 more – but the material is the same (100% cotton).

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10 Comments

  1. John

    Aug 25, 2023

    Deserves a thumbs up. If enough women are working in the trades for companies to take notice, I see that as an all-around good thing.

    Reply
  2. Robert

    Aug 25, 2023

    I’d be interested in hearing more on what differences women need in their work clothing. The military went through this when they started admitting significant numbers of women into services. The women’s uniforms were not well thought out. The uniforms did not fit well, which is more than a inconvenience. Not binding when you are in a split second situation is important. And there were numerous other problems.

    Reply
  3. MFC

    Aug 25, 2023

    “as lines marketed towards women were too thin and kept ripping.”

    This is probably the biggest complaint I have of women clothing. I have four girls and we live in the country and the majority of clothing available for girls is made out of tissue paper. They wind up tearing up their clothes much quicker than my boy even though he’s rougher. If they’re going to make women’s work wear I hope they expand this into children’s clothing too.

    Reply
    • Stuart

      Aug 25, 2023

      I bought a lot of my daughter’s clothes when she a newborn, infant, and toddler.

      At most children’s clothing stores, the baby girl clothes were thinner, tighter, and occasionally oddly proportioned compared to the boy clothing. So, I bought her quite a bit of neutral-colored boy clothes that looked a lot more comfortable for playing, napping, crawling, and then running and climbing.

      The little baby girl pants were tight, stretchy, and 3/4 length, while the boy pants were full-length, loose/relaxed, and made with a thicker-feeling material. Why were there only 3/4 length leggings for baby girls, when the boys section was full of regular length sweatpants?

      It was ridiculous how the emphasis was on style over function, even for baby clothes.

      Reply
      • TomD

        Aug 25, 2023

        They know girls can wear boy clothes and it shows.

        Reply
        • MFC

          Aug 26, 2023

          Yeah, but as soon as my girls were old enough to tell the difference between blue and pink they didn’t want to wear “boy” jeans or “boy” shirts (typically around 3 years old). Girls want to wear things that are feminine and I want some clothing that is a little more durable. Even this Timberland Pro work wear is still too masculine. There are women in the construction industry that aren’t trying to be men and some clothes that had a feministic touch, besides functionality, would probably be appreciated.

          Reply
      • MFC

        Aug 26, 2023

        Yeah, it’s bad. I want my girls growing up knowing they’re beautiful without showing their skin or form. My wife laments how hard it is to find clothing that is modest AND stylish. Forget durable at that point…

        Reply
  4. Eliot Truelove

    Aug 26, 2023

    This is a great thing. The pink tax is real when it comes to clothing, they often times pay more for less durable and oddly fitting clothing.

    My wife and I do volunteer construction work often and she wears thicker Lee brand jeans we bought for her from Walmart and a men’s medium Gildan brand cotton high Viz shirt because the woman’s high Viz shirts she initally got were thin “moisture wicking” polyester bullcrap material that makes you overheat in no time on a jobsite.

    This article made me want to comment as well because she has a pair of well made timberland women’s work boots that she loves wearing when we’re working, so if the quality translates over to the women’s clothing that would be awesome.

    Not gonna lie, it is nice having construction women on a jobsite, because they tend to do things correctly the first time without the bravado that typically is exhibited by male construction workers. I’m generalizing for sure, but I’ve seen that oftentimes to be true.

    Reply
  5. Rob Cat

    Aug 26, 2023

    This is awesome and highlights the need for this. A local company in Australia has been doing this for years and I notice them being worn around Melbourne quite often both as street fashion and actual work wear.

    https://sukworkwear.com.au

    Reply
  6. Blocky

    Aug 31, 2023

    A lot of money is on the table here. The niche companies seem to be doing pretty well, and the big players are starting to take notice.

    Our installation team is about 50% femme or female-bodied. We do mostly white glove installation work, but tough work clothes are occasionally appropriate and a consideration.

    Dovetail seems well respected. Truewerk has a fair amount of offerings that are direct counterparts to the male/neutral by default offerings. Because we do a lot of work in offices, we’ve also been trying out pieces from Everlane’s uniform collection. So far, the materials are a high quality, and they have introduced a gender-neutral sizing system for some items.

    If this sounds political, believe me it’s practical.

    Reply

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