Amazon has announced that its Prime Day 2023 sales event will take place on July 11-12.
If Prime Day 2023 is anything like previous years’, you can expect deals and discounts on brands such as KJAKIS, ALKUNOY, and MUKPIB.
There are likely to be some brand-name tool promotions as well. Last year’s July Prime Day event featured deals on tools from Dewalt, Gearwrench, Bosch, Wiha, and more.
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We’re also likely to see some “early Prime Day deals” on Amazon-branded products. Select Amazon Denali tools have been on sale for some time now.
As usual, you’ll need to have an Amazon Prime membership to shop the deals. There are annual, monthly, and free trial options.
Amazon usually has two types of deals on Prime Day – sales that start at specific times (either at the start of Day 1 or 2), and Lighting Deals which feature more limited quantities and shorter purchasing windows.
Prime Day has turned into somewhat of a retail industry event, and so we might see competitive pricing, discounts, or promos at other retailers.
Here’s our coverage of last year’s July and October Prime Day events, to help give you an idea of what to expect this year:
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Big Richard
I do appreciate how many of the sketchy amazon direct brands use all caps in their names so one can easily identify them, and for the most part look past them. But I look forward to see what deals I can get on MUKPIB.
Stuart
To be clear, I just mashed the keyboard and added a vowel or two for readability – to my knowledge these aren’t actual Amazon marketplace brands. That was kind of the point – all of those no-name brands that don’t exist beyond Amazon listings often seem made up.
I complained to Amazon a few years ago about how difficult it was to sort out the interesting deals from the garbage brands, back when they still had reps I could talk to, and they said that the brands pay for promotional placement and it was out of their hands.
Nathan
They will be in a week.
carl
“To be clear, I just mashed the keyboard and added a vowel or two for readability”
Exactly what I thought you did. Hah
Kurt
You have a future at IKEA 🙂
Rog
If you hadn’t told us, I wouldn’t have suspected otherwise.
MT
Prime Days used to be s great opportunity to score good deals on good stuff. Now there’s just too much junk to wade through.
BRANDO
Thank god that Toolguyd does the sifting. Stu is a saint.
Nathan
I mean if there is going to be a sale on some real things it might be interesting.
One thing I’ve been telling people lately is be wary of deal prices until you put them in the cart and check out. Like buying a dewalt cordless ratchet the other day was on sale at Acme or toolnut I forget which but showed up cheaper than other stores. till you put it in cart and checked out.
then tax and shipping put it on par with 3 other stores. so it didn’t matter where you bought it from.
I guess I’m just more wary these days than I used to be.
fred
Amazon builds the cost of shipping into their prices so that they can offer “free shipping”. If you are the typical Amazon buyer – purchasing 1 item that may work out for you. But if you want to buy in bulk for a business – you probably shop around for the best price with shipping added in. With some vendors – your final price may be even more difficult to know at the time of sale – because they sometimes provide rebates based on your annual purchasing. Then there are vendors with “free shipping” promotions and/or thresholds. So if you have $199 in your cart – shipping might be $6.95 plus tax – but if you spend $1 more you get free shipping.
Jared
Much like Father’s Day, my perception is that Prime Day deals are increasingly mediocre each year. I’ll check it out this year too, but I don’t think I bought anything last year and it wouldn’t surprise me if I didn’t this time either.
mikedt
I do love a good MUKPIB.
Nathan S
I actually preferred my ALKUNOY… until it caught fire.
Steve
Ha – don’t forget great deals from companies, like “moonjoy”, “chingpow” “amoozan”, “mikersooft” and “powching”.
James+C
Shop carefully right now. They’ve probably already inflated the prices to make the “deals” look better.
Adam
CamelCamelCamel is your friend for these sorts of “deals”.
Stuart
You need to be careful with CCC. They record price changes on a semi-regular basis, but miss a lot of promos and coupons. It’s not their fault, but in how discounts are sometimes applied in the shopping cart rather than on the product page.
Stuart
Yes, and no.
Prices often go up between discount and promotional seasons so as to justify “new lower price” claims and similar.
Jp
Does anybody ever give up on prime day? I did and never got jealous of others deals bc I found the experience more stressful than $$$$ is worth. I am obviously the rare guy seeing as they post record sales. But I like to sleep, and I’m faithful to my job during the day……
AP
Have you seen the clothing with names you can’t pronounce? Probably good for a conversation starter.
There’s too much rubbish to sift through and I quit doing the sales thing a long time ago on Amazon.
Analyst
I literally just opened the packages for a few items I bought on Prime Day last year… Shame on me!