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ToolGuyd > Hand Tools > Pliers > Lost in Translation – Erem Wire Strippers with “Magic”

Lost in Translation – Erem Wire Strippers with “Magic”

Jan 7, 2010 Stuart 5 Comments

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Product description and pricing errors are not at all that uncommon on online stores, but some of them are downright amusing. Take, for example, these Erem wire strippers that are claimed to feature magic.

That’s right, at the bottom of the list, it clearly says that magic is one of these wire strippers’ main product features. Click on the thumbnail below for a more detailed screenshot.

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Erem, a Cooper Hand Tool company that manufactures very high quality precision mini pliers, incorporates a special spring-loaded pivot into their tools that they call the Erem Magic Spring. Additionally, Erem’s ergonomically gripped tools are referred to as MagicSense.

What probably happened here is that “Magic Spring” was truncated somehow when the product description was being written. Yes, this is a simple and relatively minor error, but we found it to be rather amusing nonetheless. This error wasn’t as amusing as Estwing’s Fireside Friend Splitting Tool, but amusing enough to be worthy of sharing with all of you.

Erem 510AE Fine Adjustable Strippers, with Magic (Amazon)
Shop Erem Pliers and Tools (Amazon)

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5 Comments

  1. uthscsaedu

    Jan 7, 2010

    ROTFLMAO
    That’s hilarious.
    Personally I like this better than the hammer.

    Reply
  2. rusty

    Jan 10, 2010

    I wonder if you have to wiggle your nose to get it to work?

    Reply
  3. uthscsaedu

    Jan 11, 2010

    no, just cross your arms and nod your head

    Reply
  4. Ktash

    May 24, 2014

    The magic is still there! It didn’t go away. Even though this post is more than 4 years old.

    Kind of reassuring, like a long-time marriage where “the magic is still there.” Do you believe in magic? (cue music)

    Hilarious

    Reply
    • Stuart

      May 25, 2014

      Haha, thanks for the update!

      I really would have thought someone at Amazon would have fixed the product description by now. Guess not. Or, maybe they still feature “magic.”

      Reply

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